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Simplifying the complex to unlock growth

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Hi, I'm Ella,
I help brands and categories grow using data and insight.

No matter the size of your business or budget, you can use category data and insight to grow your business.

I've shared my passion and experience with brands of all shapes and sizes. Get in touch to see how I can help you!

Unlocking growth in your business

Whether you're a start-up trying to secure a retailer listing or an established player looking to develop your strategy - I have a solution for you!

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Starting up
with data

Are you a small business looking for ad-hoc category support?

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Strategic insight projects

Do you have a business challenge that requires a creative insight solution?

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Understand your shoppers

Would you like to know more about the people who buy your products?

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CATEGORY MANAGEMENT TRAINING

Looking to upskill your team?

Check out my training courses.

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Gain Retailer Listings

"Ella played a huge role in helping us both establish and later grow our grocery distribution. Ella created a clear category based argument for the role of Scrumbles on the shelves of key retailers that made it easy for buyers to say yes."

Aneisha Soobroyen

Scrumbles

Build their Strategy

"Ella’s very strong understanding of the retail landscape, quick grasp of business issues, attention to detail and clear delivery enable her to deliver work at an extremely high standard, and drive significant action within the business."

Katherine Gray

Unilever

...and much more

"Ella has enabled us to use category-based thinking and rationale to secure and develop our retail listings, plan our pipeline of NPD, and improve our understanding of the competitor landscape."

Ben Vear

Minor Figures

Simplify the Complex and

Unlock Growth in Your Business...

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