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5 signs your business needs a category strategy 🚩
I've worked in businesses with most of them.
Are you making these range review mistakes? 🙈
Five mistakes to avoid so that your recommendations land.
It's time to focus on the skills AI can't replace 🤖
It's not about the tools. It's about the thinking behind them.
Not sure where to start with category strategy? 🙋♀️
It's not rocket science. You just need the right starting point.
Which category skill could you give some love? ❤️ 💚 💙 💛
A quick 5 minute check-in on the 4 skills that matter most.
No data? You can still build a category story! 🙌
5 ways to build a compelling sell-in story. No data budget needed.
5 storytelling questions to answer before you open PowerPoint 💡
Build the story first. Slides come later.
Do you really understand retailer shopper segments? 🤔
How to use retailer segmentation without relying on labels.
Are your plans aligned with retailers’ 2026 priorities? 👀
If your plans aren’t aligned, getting a yes from buyers just got harder.
Is EDLP right for your brand?
Feeling unsure about EDLP? You’re not alone. Here’s how to sense-check it.
The 10 grocery insights shaping 2026 🛒
What’s changing, what’s sticking, and how smart brands are preparing now.
5 Articles You Loved in 2025 – Did You Miss Any? 🧐
The best of the blog from 2025, make sure you don't miss out!
For a stronger category story, fix the leak first 🚿
A simple shift that makes stories land with buyers.
Insights to make your supermarket promotions work harder 🛒
From shopper psychology to promo mechanics, five things every brand should know.
Make your growth drivers a reality with these tactics 🔑
You’ve defined your category vision and drivers. Now make them happen with clear, focused action.

