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Is your Category Strategy really a Category Vision? 🤔
Unlock category growth by understanding the difference.
Are you buying the right category data? 🔍
Not sure what category data to buy? This simple guide explains EPOS, panel and loyalty data, and helps you build the right data strategy for your brand – wherever you are on the journey.
Are you aligned with retailers’ new priorities? 👀
Retailer plans move pretty fast, are you keeping up? 🏎️
5 things to ask your category team (not just data) 💡
Think category management is just data? Think again. Discover 5 ways your team can boost sales and marketing beyond the spreadsheets.
5 ways to prepare for your next retailer meeting 📋
Get ready to impress. These 5 simple tips will help you feel confident and well-prepared for your next retailer meeting.
Stop using bullet points! 5 simple alternatives to try ✅
Ditch the bullets and boost engagement with these 5 simple, visual alternatives for your presentations.
5 retailer incubator schemes you should know about 🚀
Looking to get listed or scale up? These retailer programmes offer support, investment and insider access for ambitious brands.
5 ways your brand can win in Q-Commerce 🛵
Quick Commerce is evolving fast. Discover five ways your brand can stand out, drive growth, and stay ahead.
Do you really need that slide? 📽️
Too many slides, too much detail, too many words on the screen. Keep your presentations concise and engaging with these top tips.
Are you aligned with retailers’ new priorities? 👀
If your plans aren’t aligned, getting a yes from buyers just got harder.
New Buyer? Here’s a Quick Guide to a Great First Impression 👌
Learn how to make a lasting impact with a new buyer induction. Follow these 5 simple steps to build trust and establish a strong relationship from day one.
Grocery Insights you need going into 2025 🛒
As a little reminder to get you back into the swing of things, here are 10 grocery trends you need to know to set you up for success in 2024.
The Best of the Blog 2024 - what did you miss?
5 articles you loved this year, make sure you don't miss out!
5 things your buyer doesn't have time for and you can help with ⏲️
Improve your buyer relationship by understanding how you can make their lives easier and add real value.
5 ways to ensure your category strategy drives action 🎬
Practical tips to ensure your category strategy doesn’t just sit on a hard drive - make sure it drives real growth!
Should Category Managers be scared about AI? 👻
How we think AI will impact the future of Category Management and the shopping experience.
5 essentials for a Category Management induction plan 📋
New starter in your Category Management team? Here are 5 things to include in their induction.
5 ways Category Management teams can support 2025 planning 🗓️
Get ready for annual planning with these top tips for Category Management teams.