About Me

It’s my passion to turn data and insight into something that can grow your business.

I have over a decade of experience working with FMCG manufacturers, retailers and research agencies of all shapes and sizes.

My clients range from start-ups trying to secure their first retailer listing to blue-chip companies looking for insight into how people shop their brands.

My expertise, curiosity and enthusiasm have consistently helped my clients...

get new retailer listings
find new growth opportunities
get to know the people they want to buy their product
understand what they are doing right and how to build on it
understand what they are doing wrong and how to fix it

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What do the people I work with say about me?

"Ella played a huge role in helping us both establish and later grow our grocery distribution.

Combining market data and shopper insights Ella created a clear category based argument for the role of Scrumbles on the shelves of key retailers that made it easy for buyers to say yes.

Her ability to cut through reams of data to find the real story behind what is driving shopper behaviour and developing a category is an asset to any consumer goods business.

Couldn’t recommend her enough."

Aneisha Soobroyen

Founder

Scrumbles

Let’s Start Working Together!

Contact Me