Category Led Selling
Do you want to get retailers excited about your brand or your latest innovation? During this course, you'll learn to create an insight led selling story that's going to get buyers excited about your products and get your products on the shelves!
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Preview
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Section 1 - The category principles you need to know
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Section 2 - Learn what to include in each chapter
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2-1a: Set the scene with macro trends
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2-1b: Highlight some category opportunities
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2-2: Demonstrate an unmet need
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2-3a: Tell your brand story
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2-3b: Show how your product is different
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2-4: Explain how you will add value
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2-5: Show off your proven track record
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2-6: Highlight what's in it for the retailer
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Section 3 - Bring it all together
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Retaking this course from the beginning will reset all of your tracked progress.

