5 Articles You Loved in 2025 – Did You Miss Any? 🧐

Hi there,

As the year draws to a close, we’ve rounded up five of our most popular newsletters from 2025.

These are the posts you found most useful, shared the most, and kept coming back to.

Whether you missed them the first time or fancy a re-read, they’re packed with practical tips to help you kick off 2026 on the front foot.

Enjoy!

This year’s #1 new article:

5 retailer incubator schemes you should know about 🚀

A practical overview of how the big UK grocers are backing emerging brands, through initiatives such as Tesco’s Accelerator, Ocado Roots and Co-op’s The Apiary.

Useful for both challenger brands looking for a way in, and established players wanting to understand how retailer incubators are shaping the innovation landscape.

The evergreen hit that blew up again:

5 productivity apps that will make your work (and your life) easier 📲

As our lives get busier and we are all being expected to do more and more, these apps provide a bit of a lifeline.

Each app is explained in plain English with quick examples of how it helps in real life, from outsourcing memory to tracking projects without losing your mind.

Ideal for anyone juggling a lot and looking for simple ways to feel less overwhelmed and more on top of things.

Our most downloaded freebie:

10 places to get free data and insight💡

A useful round-up of trusted sources that help you find credible data without a big budget.

It highlights UK focused tools from Kantar, Mintel, GfK and others, plus some smart low-tech ways to gather real world perspectives.

Ideal for anyone building presentations, crafting sell-in stories or needing stats fast without a subscription.

Our most shared article:

Stop using bullet points! 5 simple alternatives to try ✅

I think this struck a chord because so many people are stuck with slides that ask audiences to read rather than listen.

This article offers easy ways to redesign content using headlines, layouts, and visuals to help ideas land without needing design expertise. Popular with teams who want their decks to feel clearer, more polished, and easier to present.

Our most requested topic:

5 ways to ensure your category strategy drives action 🎬

People asked for this topic because turning strategy into something people actually do is still one of the biggest challenges FMCG teams face.

Many of you wanted more support on how to get alignment, drive behaviour change, and make priorities stick beyond the PowerPoint.

This article shared straightforward ways to tighten communication and ownership so plans don’t fade once they leave the room.

Thanks so much for reading and engaging with our work this year.

Every click, comment, share and download genuinely helps us shape what we do, and we’re truly grateful for your support.

Want to help shape what we publish next?

Tell us one topic you’d like us to cover in 2026.

Hearing what matters to you is the best way for us to make sure the content is useful.

December 2025