As summer comes to an end, it's a key time to attract new shoppers to your brand!

Take your Excel skills to the next level by learning some of my new favourite functions.

What is Tesco's 'Fit for Growth' and how should you prepare?

We all base our decisions on a combination of facts and feelings, and your buyer is no different.

By gaining insights into your customers and how they shop, you can personalise your offering and your sales pitch to hit the bullseye for your buyer.

Whether you're already on the exciting learning journey of AI or you are terrified of the concept of artificial intelligence - I'm here to reassure you that whilst it can’t replace your knowledge or expertise, there are lots of ways you can use it as a tool to make your life easier and your work stronger!

Learn how to create a story that will get your products on the shelves!

As retailer loyalty schemes shift away from collecting points... what can brands do?

Whether you’re an up-and-comer looking for your first major listing, or an iconic brand looking to list your latest innovation, you need a Category Led story to pitch to retailers.

We take a closer look at how digital technology is transforming the shopping experience.

A look at what value means to shoppers amidst price inflation concerns.

Key trends to watch out for in 2023 that will affect FMCG brands and categories.

Lessons from 2022 and what they mean for 2023 in FMCG Grocery.

We're counting down the days, Christmas is almost upon us and we'll be spending more over the next few weeks than we typically would. To get you into the spirit, here are 8 Fun Facts about Christmas Shopping.

Why people shop in Aldi and Lidl. Value channel or discount grocery supermarket retailers.

We're counting down the days, Christmas is almost upon us and we'll be spending more over the next six weeks than we typically would.

Planning your next promotion or building your promo strategy? Here's a helpful checklist to get you started.

I've been lucky enough to come across many spreadsheet gurus throughout my career, every one with their own methods. I've picked up so many tricks and I'm still learning new capabilities to this day. There are some functions I couldn't function without.