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Two things to do in your next retailer meeting 🤝
There's a mantra in category management that you might have heard before… “The shelves aren’t elastic”.
How can we help consumers cut costs this Christmas? 🎅
How are shoppers feeling this Christmas and what can you do to help manage their spend?
What does sustainability mean to your shoppers? 🪴
Taking a closer look at Kantar's recent 'Who Cares? Who Does?' sustainabaility study, and other pieces across the industry.
5 productivity apps that will make your work (and your life) easier 📲
We take a look at five apps that can save you time and make your work life easier.
Are you tapping into the 'back to school' opportunity? 🏫
As summer comes to an end, it's a key time to attract new shoppers to your brand!
10 MORE Excel Functions every Category Manager should know
Take your Excel skills to the next level by learning some of my new favourite functions.
Tesco ‘Fit for Growth’: Prepare for those difficult conversations 💬
What is Tesco's 'Fit for Growth' and how should you prepare?
Facts vs Feelings - Pitching it just right 🤝
We all base our decisions on a combination of facts and feelings, and your buyer is no different.
Get to know your customer's customer 🛒
By gaining insights into your customers and how they shop, you can personalise your offering and your sales pitch to hit the bullseye for your buyer.
5 ways you can use Chat GPT in Category Management 🤖
Whether you're already on the exciting learning journey of AI or you are terrified of the concept of artificial intelligence - I'm here to reassure you that whilst it can’t replace your knowledge or expertise, there are lots of ways you can use it as a tool to make your life easier and your work stronger!
Pitch perfect: how to create a category led sell in story 📖
Learn how to create a story that will get your products on the shelves!
Points vs Prices: what do UK shoppers really want? 💳
As retailer loyalty schemes shift away from collecting points... what can brands do?
Use category insight to get your products on shelves 📊
Whether you’re an up-and-comer looking for your first major listing, or an iconic brand looking to list your latest innovation, you need a Category Led story to pitch to retailers.
Every Shopping Journey is Omni-Channel 📱
We take a closer look at how digital technology is transforming the shopping experience.
What Value Means to Shoppers 💷
A look at what value means to shoppers amidst price inflation concerns.
What you need to know going into 2023 💡
Key trends to watch out for in 2023 that will affect FMCG brands and categories.
10 Lessons from 2022... and what they mean for 2023
Lessons from 2022 and what they mean for 2023 in FMCG Grocery.
8 fun facts about Christmas shopping
We're counting down the days, Christmas is almost upon us and we'll be spending more over the next few weeks than we typically would. To get you into the spirit, here are 8 Fun Facts about Christmas Shopping.