What’s changing, what’s sticking, and how smart brands are preparing now.

The best of the blog from 2025, make sure you don't miss out!

A simple shift that makes stories land with buyers.

From shopper psychology to promo mechanics, five things every brand should know.

You’ve defined your category vision and drivers. Now make them happen with clear, focused action.

Asda’s launching a full ‘Bay by Bay’ reset. Here’s what it means for suppliers and how to get ready.

From forecasts to promotions, here are 5 practical ways Category Management can lighten the load and help with your annual planning.

Strong internal relationships help you land your insights internally and externally. Here are five colleagues you should be besties with!

Unlock category growth by understanding the difference.

Not sure what category data to buy? This simple guide explains EPOS, panel and loyalty data, and helps you build the right data strategy for your brand – wherever you are on the journey.

Retailer plans move pretty fast, are you keeping up? 🏎️

Think category management is just data? Think again. Discover 5 ways your team can boost sales and marketing beyond the spreadsheets.

Get ready to impress. These 5 simple tips will help you feel confident and well-prepared for your next retailer meeting.

Ditch the bullets and boost engagement with these 5 simple, visual alternatives for your presentations.

Looking to get listed or scale up? These retailer programmes offer support, investment and insider access for ambitious brands.

Quick Commerce is evolving fast. Discover five ways your brand can stand out, drive growth, and stay ahead.

Too many slides, too much detail, too many words on the screen. Keep your presentations concise and engaging with these top tips.

If your plans aren’t aligned, getting a yes from buyers just got harder.