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I believe that the people who buy and use our products should be at the heart of everything we do.

 

I can help you immerse yourself into the world of your target consumer, through immersion workshops and qualitative shopper research.

SHOPPER & CONSUMER UNDERSTANDING

FOCUS GROUPS

Trying to get to the bottom of why shoppers are switching?

Focus groups can highlight behaviours and causes that we can't see through data alone.

It's important to understand the "why?" so we can get to the
"so what?"

IN STORE RESEARCH

What would drive a shopper to pick up your product?

In store we can combine observation and in-depth conversations to get to the route of shopper behaviour.

This can help us identify how to improve conversion in store.

REMOTE SOLUTIONS

Nothing beats meeting people face to face, but that's not easy these days.

It's important to regularly connect with the people who buy your products and understand how they are feeling.

Get in touch to discuss some remote ways to stay connected.

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Why work with me?

 

My expertise, curiosity and enthusiasm have consistently helped my clients...

  • get to know the people they want to buy their product

  • understand what they are doing right and how to build on it

  • understand what they are doing wrong and how to fix it

  • find new growth opportunities

From the blog

Simplify the Complex and

Unlock Growth in Your Business...

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