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FOCUS GROUPS
Trying to get to the bottom of why shoppers are switching?
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Focus groups can highlight behaviours and causes that we can't see through data alone.
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It's important to understand the "why?" so we can get to the
"so what?"
IN STORE RESEARCH
What would drive a shopper to pick up your product?
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In store we can combine observation and in-depth conversations to get to the route of shopper behaviour.
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This can help us identify how to improve conversion in store.
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