top of page
Ella brand shoot 111220-134.jpg

 

​

 

I believe that the people who buy and use our products should be at the heart of everything we do.

 

​

I can help you immerse yourself into the world of your target consumer, through immersion workshops and qualitative shopper research.

SHOPPER & CONSUMER UNDERSTANDING

FOCUS GROUPS

Trying to get to the bottom of why shoppers are switching?

​

Focus groups can highlight behaviours and causes that we can't see through data alone.

​

It's important to understand the "why?" so we can get to the
"so what?"

IN STORE RESEARCH

What would drive a shopper to pick up your product?

​

In store we can combine observation and in-depth conversations to get to the route of shopper behaviour.

​

This can help us identify how to improve conversion in store.

REMOTE SOLUTIONS

Nothing beats meeting people face to face, but that's not easy these days.

​

It's important to regularly connect with the people who buy your products and understand how they are feeling.

​

Get in touch to discuss some remote ways to stay connected.

Ella brand shoot 111220-19.jpg

Why work with me?

 

My expertise, curiosity and enthusiasm have consistently helped my clients...

​

  • get to know the people they want to buy their product

  • understand what they are doing right and how to build on it

  • understand what they are doing wrong and how to fix it

  • find new growth opportunities

From the blog

Simplify the Complex and

Unlock Growth in Your Business...

bottom of page